+ What is PTC (Paid-To-Click)?
Paid To Click is an online business model that draws online traffic from people aiming to earn money from home. Paid-To-Click, or simply PTC websites, act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.
In addition, most PTC sites offer a commission to its members for signing up new members (similar to many affiliate marketing programs online), or they may pay members a percentage of the clicks that their referrals make as an ongoing commission.
The viability of the PTC business model has been questioned, as fraudulent clicks have ramped up the expenses for advertisers. With lawsuits filed against the internet search companies, the burden has been placed on Google, Yahoo and others to determine valid clicks from fraudulent ones.
Even though advertisements are the most widely known method for PTC sites to stay alive, much of the profit can come from the direct sales of referrals or upgrade packages which are created by the owner of each PTC site.
source: WIKIPEDIA
+ History of PTC
Paid-to-Click is commonly known as PTC. It is one of the many Get-Paid-To (GPT) related programs which is popular in advertising. The founder of PTC was just a simple net surfer who typically spends his day browsing the web for information. While he was surfing some sites, he discovered that almost every site has have advertisements designed in a lot of ways, text ads, banner ads, pop-ups, pop-unders and a whole lot more.
He can't help thinking that all of these ads were paid by advertisers to webmasters but was rarely seen by an ad-blind net surfers therefore, the advertising results was surely awful. Online users just won't click or even noticed the advertiser's ad link or banner at all. Come to think that most net surfers are dead sick seeing those annoying pop-up and pop-under ads.
So a bright idea came upon him to design an effective method that most advertisers love it even today. The idea was why not the advertisers pay him for advertising and then he will pay those net surfers to visit and view their website. The idea worked and even become more popular today.
Paid-to-Click (PTC) was then established because of him and many other related PTC programs came about. Because of PTC a lot of advertisers were happy about the results of their advertising even today and because of the PTC program a lot of net surfers are earning huge amount of money.
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